Living shapes
For Living Shapes, a contemporary furniture brand, I created a series of short-form ad films built around storytelling and voiceovers. Each reel turned furniture into a lifestyle moment — merging visual aesthetics with human emotion to create scroll-stopping, cinematic micro-stories.
Client
The Metaworks
Service Provided
Video Editing
The Goal:
To go beyond simple product showcasing and tell stories that feel lived in. The objective was to position Living Shapes as more than a furniture brand — as a curator of experiences, emotions, and everyday beauty through relatable, voiceover-led narratives.
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The Challenge:
Every video had to deliver a distinct emotional tone while staying within the client’s brand palette and short-form duration. The key challenge was maintaining variety in storytelling while ensuring all edits aligned with The Metaworks’ fast-paced workflow and Living Shapes’ refined brand identity.
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The Result
The reels became one of Living Shapes’ most engaging campaigns, boosting brand perception and connecting with a broader lifestyle audience. The storytelling format not only improved engagement metrics but also helped define the brand’s tone for future digital content.
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Recent Designs
